Thursday, August 12, 2010

Banking CRM, Retail Banking | Chordiant

Banking CRM, Retail Banking | Chordiant: "Solutions: Retail Banking
Grow customers and account value with customer-focused conversations

When it comes to banking CRM solutions, retail banking firms face a host of challenges if they are to achieve higher customer satisfaction and profitability. Multiple products and channels, increased regulation, rapid mergers and acquisitions, high staff turnover and geographically dispersed operations all increase the difficulty of delivering customer-centric experiences that promote higher customer loyalty and increase lifetime value.

Chordiant solutions for banking CRM help you make sure every customer experience is unique, relevant and appropriate to your business goals. Chordiant solutions unify customer data, analyze customer behavior, dynamically guide representatives, automatically generate personalized recommendations and enable real-time monitoring and adaptation. Whether customers are opening an account, changing account information or receiving an offer, Chordiant solutions for banking CRM help you optimize the conversation to increase customer loyalty and wallet share, while reducing the cost of each interaction."

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